Users will soon have a fresh option that allows them to cut down on the volume of AI-made videos appearing in their timelines. This initiative comes as the platform revealed that it now features over 1 bn AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a widespread launch. This development comes amid a increase in AI-generated material, spurred by recent video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this material is considered low-quality AI content, a term for substandard, bulk-generated content that is often illogical or surreal.
“We know from our community that many people like content created using AI tools, from AI artwork to informative clips, and we want to offer the community the power to adjust the amount of that, based on their own likes,” said a platform representative.
AI on the Platform
TikTok announced that there are now 1.3bn videos on its network labeled as AI-generated. In total, over 100 mn media items are submitted to the app every day, making AI content a minor portion of its overall inventory.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of artificial media they see by opening the “manage topic” setting in the application and picking “AI-generated content”. Other topics that currently be adjusted under the tool include current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines require content makers to identify convincing AI-generated content, and it bans dangerous AI impersonations of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the app will from now on add an AI-generated watermark to content created with its built-in AI features, or identified by an collaborative effort for spotting artificial media. This step is designed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is additionally establishing a $2m awareness program for experts and groups to produce educational content about responsible artificial intelligence. This program will benefit educational bodies focused on training coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, during controversy over proposals to lay off a large number of safety staff in the United Kingdom. It is set to reduce 439 jobs in its content moderation team in its British office, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by people. TikTok stated a significant reduction in disturbing and violent content seen by content reviewers over the past year due to reliance on its automated systems.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
